Making sense of advertisements

Exercise 1

What is the focal idea in the text? How does the author support this idea?

The focal idea is what advertisements represent into our society and how They influence us.

The author support this ideas with examples like a Tobacco Brand and He said, that brand influenced to the audience to swtich their tobacco brand for them. And how ads try to create consumers and sell them things that actually They don’t need. He analyse the sense of advertisements and what are their purpose.

Exercise 2

1. What might “graphically rewrite the history of our time” mean?

It refer that there are a lot of advertisements to see how generations go changing.

2. Which word between lines 1 and 23 is closest in meaning to “explored”?


3. For studying purposes, what type of advertisements have scholars found accessible?

Online collections of advertisements

4. How is the attempt to analyse advertisements described in lines 1 to 23?

It is trying to understand the culture and costums of the society through advertisements

5. What type of models have been used in smoking ads in the past?

Models with bruises and black eyes saying “I’d rather fight than switch”

6. Give two advertising aims as mentioned in line 23 to 43

Sell a product and mantain the brand loyalty

7. How the United States described in lines 58 to 80?

A country with segmented society with citizens of differents cultures and customs are divided in groups with similar interests.

8. How advertising changed between 1920s and more recent decades in United States?

On 1920s advertising was focused to sell products but recently advertising seeks to create needs more than sell the products.

9. Before finalizing an advertisement, what do advertising researchers do as suggested in line 97 to 111?

Look all details in advertisements

10.Wich word between lines 120 and 150 is closest in meaning to “biased”?

I think is “Stereotyped”

11. How were African Americans represented in advertisements in the past?

As servants or  as exemplifying racially stereotyped behaviour

12.Wich word between lines 151 and 166 is closest in meaning to “imprecise”?


Exercise 3

Wich reading technique is required to complete this matching exercise: skimming  the text, scanning the text or combination of both?  Why?

This exercise needed a combination of both techniques, because first We needed to read and understand the text and after did that, scanning the key words for match the questions with the sections numbered.

Section 1 Questions:

  • What strategies are used to sell the product?
  • What is the ad’s purpose?

Section 2 Questions:

  • Does the ad promote standardized products?
  • Who is the intended audience?

Section 3 Questions:

  • Do ads contain text?
  • What else do you need to know to analyse an ad?

Section 4 Questions:

  • Are ads cultural indicators?
  • When did African Americans start appearing in ads?

Section 5 Questions:

  • What has the ad done?
  • What do ads revel and conceal about an era?



Be Happy- Go Lucky? or Go Lucky-Be Dead?

The advertising of tobacco make to belive  that smoke is good and be a smoker gives You position and if You smoke you look good.

This type of advertising of tobacco like the image above, who show us a happy woman smoking, increase the number of smokers because It say something like if “You want to look great and fancy You have to smoke Lucky Strikes.”

And this say something like: ” Hey don’t be pussy Lucky Strikes doesn’t affect your health and even a doctor recommend us”

But that is a lie, smoke is really bad for our health and nowaday tobacco companies have to put in the tobacco box, like a warning, what tobacco could cause you.

Nowaday, We don’t look these type of advertisements in Magazines, T.V. or any media because doctors realice that smoke is really bad for your health and tooth, and even smoking could cause us cancer.


Personal Response

“Advertising is everywhere you look, whet4er it is in the newspaper you pick uo daily or on that billboard you see while drivingdown the highway. Some people may say that they are not in fac influenced by the advertising that is thrown at them each day, and that they do not fall into it, but everyone does.”


Nowaday the most of the people have been affect for advertisements like perfects bodies, the role of women in the society, a man cannot dance because he looks gay and others stereotypes.

All the Companies have one purpose and this is SELL and, if They want to sell They have to do a massive campaine of advertisements. There are good campaines who promote good things like union family, the size of your pants doesn’t define you; but most of campaines, how don’t care about the people, create stereotypes and induce us to have bad or incorrect behaivors.

Some people may say that They are not influenced for these advertisements, but if They see It (advertisements) all days, all weeks at all hours, They start to fall into the advertisement’s message. And that means ALL coulf be influence by adevertisements.


IPhone 6 For Successfull Women

Women's Weekly

Women’s Weekly is a magazine for Today’s Women who wants to read about relationships, health and care, sex and love, style, celebrities, daily life and also recipes.

My advertisement it’s for those women how likes status and an IPhone could give it; It’s a simple advertisement and the audience is very clear: Independent, Successfull and Strong women.

I think this magazine is the best for my advertisement.


Phrasal Verbs


Sentences with GOT

  • I was surprised how well my new girlfriend and my sister got along
  • We got back from our vacation last week.
  • I finally got back into my novel and finished it.
  • I just got over the flu and now my sister has it.
  • I got up early today to study for my exam.
  • My mom and sister got around fine after their trip from Disney, I was so happy to saw them.
  • We worked so hard this year that we had to got away for a week.
  • The bus was full. We couldn’t got on
  • The thieves got in my house but they didn’t stole anything because my pet bit them.
  • My Cousin Erika got married the past December , and her wedding was to boring.


Sentences with WENT

  • I went after my dream and now I am a published writer.
  • When I was young, we went without winter boots.
  • Sam didn’t expect such a party, but it all went along perfectly.
  • Alan thought John had stolen his watch and went at him
  • The drunk driver suddenly turned and went into the traffic light.
  • The lights went off when the winner was about to be announced
  • The paper boats the kids had made went under in the lake
  • Three hours went by.
  • His plan to reduce costs in the factory went down very well
  • My parents went for this school because it was very close to our home

As English’s dominance continues, liguists see few threats to its rule

1a.- Nuclear war, climate change and perfection of a translation machine

1b.- Latin, Phoenician and Sanskrit

1c.- In the past Latin’s future was bright because a biggest part of the population spoke it but now is death language and now English future is bright too but in a few years it could dissapear.

1d.- English is the first global language and that it never been happend abnd linguists don’t know what could happend.

2a.- B        2f.- D

2b.-B        2g.- A

2c.-C        2h.- B

2d.-D       2i.- D

2e.-C        2j.- C

3a.- Latin, like English, has dominate the world

3d.- English was a dominant language in the 20th century

3f.- Some linguists belive we cannot predict the future of English based  on history

3h.- Almost 25% of the word’s population can communicate in English to an extent