Andrea Acuña Sanchez

This week’s restaurant: La parrillita

By: Andrea Acuña Sanchez

Last week I went to La Parrillita- it’s a terrible restaurant! I was tired for school and work and I just wanted a parrilla for dinner. I saw this restaurant in my way to home so I decided to order there, that was a big mistake. The place was dirty and there was too much hot inside. The receptionist was angry or mad or I don’t know but She wasn’t very friendly. The meat was dry and I waited for it for ages and to make matters worse the parrilla was too expensive.

 

Exercise 1

What is the focal idea in the text? How does the author support this idea?

The focal idea is what advertisements represent into our society and how They influence us.

The author support this ideas with examples like a Tobacco Brand and He said, that brand influenced to the audience to swtich their tobacco brand for them. And how ads try to create consumers and sell them things that actually They don’t need. He analyse the sense of advertisements and what are their purpose.

Exercise 2

1. What might “graphically rewrite the history of our time” mean?

It refer that there are a lot of advertisements to see how generations go changing.

2. Which word between lines 1 and 23 is closest in meaning to “explored”?

Examine

3. For studying purposes, what type of advertisements have scholars found accessible?

Online collections of advertisements

4. How is the attempt to analyse advertisements described in lines 1 to 23?

It is trying to understand the culture and costums of the society through advertisements

5. What type of models have been used in smoking ads in the past?

Models with bruises and black eyes saying “I’d rather fight than switch”

6. Give two advertising aims as mentioned in line 23 to 43

Sell a product and mantain the brand loyalty

7. How the United States described in lines 58 to 80?

A country with segmented society with citizens of differents cultures and customs are divided in groups with similar interests.

8. How advertising changed between 1920s and more recent decades in United States?

On 1920s advertising was focused to sell products but recently advertising seeks to create needs more than sell the products.

9. Before finalizing an advertisement, what do advertising researchers do as suggested in line 97 to 111?

Look all details in advertisements

10.Wich word between lines 120 and 150 is closest in meaning to “biased”?

I think is “Stereotyped”

11. How were African Americans represented in advertisements in the past?

As servants or  as exemplifying racially stereotyped behaviour

12.Wich word between lines 151 and 166 is closest in meaning to “imprecise”?

Distorted

Exercise 3

Wich reading technique is required to complete this matching exercise: skimming  the text, scanning the text or combination of both?  Why?

This exercise needed a combination of both techniques, because first We needed to read and understand the text and after did that, scanning the key words for match the questions with the sections numbered.

Section 1 Questions:

• What strategies are used to sell the product?
• What is the ad’s purpose?

Section 2 Questions:

• Does the ad promote standardized products?
• Who is the intended audience?

Section 3 Questions:

• Do ads contain text?
• What else do you need to know to analyse an ad?

Section 4 Questions:

• Are ads cultural indicators?
• When did African Americans start appearing in ads?

Section 5 Questions:

• What has the ad done?
• What do ads revel and conceal about an era?

 

The advertising of tobacco make to belive  that smoke is good and be a smoker gives You position and if You smoke you look good.

This type of advertising of tobacco like the image above, who show us a happy woman smoking, increase the number of smokers because It say something like if “You want to look great and fancy You have to smoke Lucky Strikes.”

And this say something like: ” Hey don’t be pussy Lucky Strikes doesn’t affect your health and even a doctor recommend us”

But that is a lie, smoke is really bad for our health and nowaday tobacco companies have to put in the tobacco box, like a warning, what tobacco could cause you.

Nowaday, We don’t look these type of advertisements in Magazines, T.V. or any media because doctors realice that smoke is really bad for your health and tooth, and even smoking could cause us cancer.

 

“Advertising is everywhere you look, whet4er it is in the newspaper you pick uo daily or on that billboard you see while drivingdown the highway. Some people may say that they are not in fac influenced by the advertising that is thrown at them each day, and that they do not fall into it, but everyone does.”

 

Nowaday the most of the people have been affect for advertisements like perfects bodies, the role of women in the society, a man cannot dance because he looks gay and others stereotypes.

All the Companies have one purpose and this is SELL and, if They want to sell They have to do a massive campaine of advertisements. There are good campaines who promote good things like union family, the size of your pants doesn’t define you; but most of campaines, how don’t care about the people, create stereotypes and induce us to have bad or incorrect behaivors.

Some people may say that They are not influenced for these advertisements, but if They see It (advertisements) all days, all weeks at all hours, They start to fall into the advertisement’s message. And that means ALL coulf be influence by adevertisements.

 

Women’s Weekly is a magazine for Today’s Women who wants to read about relationships, health and care, sex and love, style, celebrities, daily life and also recipes.

My advertisement it’s for those women how likes status and an IPhone could give it; It’s a simple advertisement and the audience is very clear: Independent, Successfull and Strong women.

I think this magazine is the best for my advertisement.